By Derek Phillips

In spite of calls for the eReaders demise, data from 2010 tells a different story, indicating even more growth for 2011.

From 2010 to 2011, eReaders are still around, regardless of the many calling for doom amid the iPad and its success.  In fact, the market numbers from Display Search, instat, and iSuppli, suggest over 100% market growth from 2009, with the iPad actually encouraging market growth.

A mere six months after its market introduction, Amazon announced the Kindle 3 was its best selling product in the company’s history, surpassing “Harry Potter and the Deathly Hallows.” This is testament to consumer acceptance of the Kindle and it’s another proof point that the digital publishing revolution is here to stay.

Barnes & Noble says that its Nook eReaders are its best selling products, which solidifies the trend.

Sony now offers a direct link to Google Books on the Daily Edition. Given the number of titles offered by Google and broad geographic targets, this should improve Sony’s content offering both in the US and abroad.

Google Books uses Adobe Digital Editions for publishing and DRM and thus supports a majority of eReading devices in the world. Both this and the Sony support are in contrast to Google Books spelling the demise of eReaders.

Kobo, an up and coming eBookstore that also markets its own eReader, announced a $99 pricepoint for its latest reader.  While this was a limited-time offer, it’s indicative of what 2011 could bring. Lower costs, more demand, more eReaders, more books …

Good news about growth potential from Forrester Research: eBook content (targeted at all hardware) surpassed $1B in 2010 – 193% over 2009 – and will grow to $3B by 2015.