December 1, 2010 – 11:19 am
By Glen Burchers Projections for tablet computer shipments in 2011 are now ranging from a low of 35MU to a high of 100MU. A lot of people are speculating how this will disrupt the PC market – especially notebook PCs. Certainly, there will be some market share shift towards tablets. But I think the implication [...]
By Glen Burchers With the staggering success of the iPad thus far and with forecasts from iSuppli for tablet shipments to reach around 13MU this year, there is plenty of evidence to conclude that end users want smartbook tablet type devices for a variety of reasons. In previous blogs, we’ve shown data from end user [...]
By Glen Burchers During our smartbook tablet research with the Savannah College of Art and Design, one of the questions we had was, “is there a market for a super-premium smartbook tablet?” For this question, we assumed it would be a user who lived the lifestyle of the rich and famous. Think James Bond. Our [...]
By Glen Burchers We’ve been reviewing research that Freescale completed with Savannah College of Art and Design (SCAD) earlier this year (see my first, second and third posts). Our premise is that smartbook tablets will take different shapes and forms depending on their use models. In other words, one size tablet does not fit all. This [...]
By Glen Burchers This is the third of nine posts that showcase the end-user research Freescale completed on smartbook tablets recently with the Savannah College of Art and Design (SCAD). Today’s demographic of interest is the younger user. A well documented phenomenon with the iPhone is the percentage of very young users who are being [...]
By Glen Burchers Recently Freescale and some of our top customers and partners finished an industrial design project at Savannah College of Art and Design. We asked this top ranked industrial design school to do some smartbook research and concept designs for us. We assigned them the task of researching nine different demographic groups and [...]
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