December 2, 2010 – 12:37 pm
By Robert Thompson 2011 is set to become the year of the tablet, people are already finding new and compelling uses for the tablet form factor, but not everyone seems to be convinced that these devices are great for video consumption. At the Web 2.0 Summit, Netflix CEO Reed Hastings indicated that his company is [...]
By Glen Burchers This is the seventh of nine blog posts that recap the recent end user research Freescale did with Savannah College of Art and Design. We interviewed more than 1,000 people during a 10-week period earlier this year to find out what they had to say about their future smartbook tablet needs. This [...]
By Glen Burchers This is the sixth post in our research about smartbook tablets where we researched various use cases to suit the needs of different demographics. Today’s young adults show an interesting trend. Many of them are eschewing traditional TVs in favor of viewing their entertainment videos on their PCs. We wanted to take [...]
By Glen Burchers During our smartbook tablet research with the Savannah College of Art and Design, one of the questions we had was, “is there a market for a super-premium smartbook tablet?” For this question, we assumed it would be a user who lived the lifestyle of the rich and famous. Think James Bond. Our [...]
By Glen Burchers We’ve been reviewing research that Freescale completed with Savannah College of Art and Design (SCAD) earlier this year (see my first, second and third posts). Our premise is that smartbook tablets will take different shapes and forms depending on their use models. In other words, one size tablet does not fit all. This [...]
By Glen Burchers This is the second in a series of posts describing the 10-week research project that Freescale did with Savannah College of Art and Design on the potential future of smartbook concepts. (More information on this project is available in my previous post.) This second concept was targeted with a college or young [...]
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