Tag Archives: smartbook

I need my gadget news now!!! Vote for your favorite

By Glen Burchers Is Gingerbread delayed again?  How big is the iPad 2 screen?  Can I update my Streak to Froyo yet?  What iPad apps are free today?  Which iPad keyboard case should I buy?  When will Honeycomb ship?  Is the next Android called Ice Cream?  What’s the best thin and light notebook?  Is Microsoft [...]

Smartbooks gone, but not forgotten?

By Robert Thompson In a recent interview, Qualcomm CEO Paul Jacobs discusses what happened to the smartbook. In the article, Jacobs says that Qualcomm “ ‘…probably did ourselves a little bit of a disservice by using [the term] smartbooks because people then thought notebooks and therefore it was a clamshell form factor.’ ” The article [...]

Tablets: Thinking beyond PC share shifts

By Glen Burchers Projections for tablet computer shipments in 2011 are now ranging from a low of 35MU to a high of 100MU. A lot of people are speculating how this will disrupt the PC market – especially notebook PCs. Certainly, there will be some market share shift towards tablets. But I think the implication [...]

Hey, Look, It’s the Future of Tablets!

By Glen Burchers With the staggering success of the iPad thus far and with forecasts from iSuppli for tablet shipments to reach around 13MU this year, there is plenty of evidence to conclude that end users want smartbook tablet type devices for a variety of reasons.  In previous blogs, we’ve shown data from end user [...]

Smartbook Tablets (7 of 7)

By Glen Burchers This is the seventh of nine blog posts that recap the recent end user research Freescale did with Savannah College of Art and Design. We interviewed more than 1,000 people during a 10-week period earlier this year to find out what they had to say about their future smartbook tablet needs. This [...]

Smartbook Tablets – A Super Multimedia Entertainment Tablet (6 of 7)

By Glen Burchers This is the sixth post in our research about smartbook tablets where we researched various use cases to suit the needs of different demographics. Today’s young adults show an interesting trend. Many of them are eschewing traditional TVs in favor of viewing their entertainment videos on their PCs. We wanted to take [...]

Smartbook Tablets – One Size Does Not Fit All (5 of 7)

By Glen Burchers During our smartbook tablet research with the Savannah College of Art and Design, one of the questions we had was, “is there a market for a super-premium smartbook tablet?” For this question, we assumed it would be a user who lived the lifestyle of the rich and famous. Think James Bond. Our [...]

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